Afterdecadesspent embodyingthevaluesandidealsof a proud PapuaNew Guinean company,Trukaihasseta newstandardin CorporateSocialResponsibility (CSR),withthelaunchofits TruCarebrand. Focusing onhealthandstrength withinPapuaNewGuinea, TruCare willincorporatebothurbanandrural sectors,withTrukai’s existingframework formingthefoundationofthe company’sCSRstructure.
Trukai’songoingcommitmenttotheremoteareasofPNG focuses onpromoting‘HealthyEating’, especiallythe importanceofahealthydiet. Withmalaria,childillness, andtuberculosisstillprevalentin ruralcommunities, theroleofriceinimproving theimmunesystemformsanintegralpartofthebrand’s strategy.
AnothercomponentoftheTruCarebrandfocuseson‘HealthyLiving’ intheurban areas,withtheaimof minimizingsocialissues,throughthesupportofvarioussportingprogramsandeventsthatareimportantto
Trukai inPNG.Thecompany’sadvocacyof womeninagricultureandbusinessisalsopartofits’CSRplan.
Trukai’sCEO,GregWorthingtonEyre, saidthelaunchof TruCareservestore-emphasize Trukai’sdedicationto PapuaNewGuinea.
“TruCareisabrandthatsupportsPapuaNewGuineans,notjustintheurbancentres,butalso inremoteareas,” hesaid.
“TrukaiIndustriesiswellawareoftheplightcausedbytherecentElNinoandthenfloodsinPNG.Trukaiwill endeavourtoreachouttothe ffectedpopulation.Naturaldisastersareunavoidableandcan causealotof
damagetofoodcrops,whichaffectspeople’sdiet.TrukaihasalwaysbeenthenumberonefoodchoiceinPapua NewGuineanhouseholdsandduringthesetryingtimes,TruCareisanassurancethatTrukaidoescareabout ourpeople’slivelihood, healthandwellbeing.” Alreadythisyear,Trukai hassofardonated200bagsof10kgricetofourmainhospitalsintheNewGuinea Islands,Southern,HighlandsandMomaseregions.AtonneofricewasalsodonatedtotheYouthWith A Mission(YWAM)medicalshipaheadofitsjourneytotheSouthernRegionandHuonGulf.Everymonth, riceis suppliedtofeedorphaned childrenattheLifePNGCarecentre,unemployedyouthatthePNGCityMission (PortMoresbyandLae)andpeoplelivingwithdisabilities attheCheshireHomes. “Trukaiismuchmorethan justrice.It’saboutpeople,communities,agricultureandknowledge.Wehavebeen
inPNGformorethan45yearsandlookforwardtofeedingahealthynationformanymoreyearstocome,”said
MrWorthington-Eyre.